SEO Strategy

Funding the Fix: A Finance-Ready Case for Technical SEO in UK Boardrooms

Technical SEO funding is won when crawl waste, Core Web Vitals, template debt and indexing are framed as commercial risk and controllable cost. This guide gives UK SEO teams a one-page business case, prioritisation language and a board-ready meeting structure without inflated forecasts.

Nov 8, 2026

Compounding Capital: A Marginal-Return Framework for UK Search Budgets in 2026

Most UK search budgets are divided by habit rather than by evidence, which is why the same £50,000 produces wildly different outcomes at two otherwise comparable businesses. This piece ranks seven investment lines by expected marginal revenue, prices each against 2026 UK benchmarks, and sets out a twelve-month allocation with explicit kill criteria.

Nov 8, 2026